Job Description: The Digital Marketing Specialist is responsible for developing and implementing online marketing strategies to promote products, services, and the NCS Credit brand.
Essential Responsibilities:
- Conduct market research to identify customer trends, competitor offerings, and demographic data
- Aggregate and analyze digital data and make recommendations/reports to optimize website and increase client engagement
- Prepare marketing reports by collecting, analyzing, and summarizing sales data
- Implement and optimize marketing campaigns using SEO, PPC and other top of funnel tactical tools
- Research and prospect new leads, meeting or exceeding defined marketing metrics
- Manage the NCS Credit website in alignment with SEO tactics, web optimization and lead generation
- Coordinate work with third-party marketing agency to create and implement marketing strategies and campaigns
- Research advertising trends and competitors’ pricing and products
- Collaborate with Marketing to execute content creation
- Other duties as assigned
Competencies:
- Excellent written and verbal communication
- Problem-solving and critical-thinking skills
- Ability to work with teams and collaborate
- Strong attention to detail
- Strong analytical skills
Education, experience, certifications:
- Bachelor’s degree in business or related field
- 3 plus years of experience in a Marketing coordinator role
- Experience using a CRM system such as Sugar or Salesforce
- Experience with GA4
- Experience with lead generation tools such as ZoomInfo, Google Ads, and etc.
Physical and mental demands:
- Ability to communicate effectively in person, via phone, and email
- Manual dexterity
- Near visual acuity
- Prolonged sitting while viewing a computer monitor
- Frequent typing and use of keyboard/mouse
Benefits:
- Competitive salary commensurate with experience/education
- Paid holiday, Paid Time Off (PTO), Flextime, Remote work
- Life, health, dental, long and short term disability
- 401k plan with company contribution
- Team building: Casual Fridays, Holiday Party, Summer Barbecue, Corn Hole Tournament
- Pleasant, professional, clean work environment
PLEASE FORWARD YOUR RESUME W/ SALARY REQUIREMENTS TO: hr@ncscredit.com